.KiDS Branding Assets
& Guidelines
Utilization of .KiDS Logos:
Subject to the terms and conditions laid out in the .KiDS Logo License for .KiDS Accredited Registrars and other licensees provided, .KiDS Accredited Registrars and other licensees may use the logos and artwork for promotion and support of DotKids Foundation, the .KiDS TLD and related activities.
Quick-grab Logos
The following .KiDS logo samples are commonly used and provided for quick reference and download. Please see the complete .KiDS Logo Guide for more variations and usage guidelines.
IMPORTANT NOTE: The .kids logo, branding elements and .kids characters must not be used with any material that violates the .KIDS Guiding Principles, including but not limited to illegal content, obscenity, excessive violence, explicit sexual activity, tobacco, alcohol, gambling, etc.
Logo
The .kids logo may be used with or without the cloud and/or the tagline. You are welcome to resize the size of the tagline depending on the overall size of the logo (smaller logo size may require larger tagline size so the tagline will show properly). NOTE: however that the .kids tagline if placed horizontally (to the left of the .kids logo), should be aligned to bottom with the bottom of the letter “D” in the .kids logo. NOTE ALSO: that the tagline height should in anycase be no more than 50% of the height of the letter “K” in the .kids logo.
.KiDS logo with cloud and tagline
Download | You get: PNG SVG AI
Download | You get: PNG SVG AI
.KiDS logo without cloud and tagline
Download | You get: PNG SVG AI
Download | You get: PNG SVG AI
Monogram Logo
The monogram version of the .kids logo may be used in any color matching your design, with preference for the core .kids brand colors – pink (m100), yellow (y100), blue (c100) – black, white, and any gradation of grey.
Download | You get: PNG EPS SVG AI
Download | You get: PNG EPS SVG AI
.KIDS/FRIENDS
The .kids/friends may be used individually or in any combination among themselves and/or with the .kids logo (and tagline). You may use the .kids/friends with or without limbs and are welcome to add other postures (i.e. limbs) based on the sample designs. The limbs of the .kids/friends directly below here are left in strokes rather than outlined. You may modify the strokes to produce different postures. IMPORTANT NOTE: The .kids logo, branding elements and .kids characters must not be used with any material that violates the .KIDS Guiding Principles, including but not limited to illegal content, obscenity, excessive violence, explicit sexual activity, tobacco, alcohol, gambling, etc.
Download | You get: PNG SVG AI
Colors
.KiDS Colors
Black
True/Full Black
c:60 m:40 y:40 k:100
#000000
Yellow
PANTONE P Process Yellow U
c:0 m:0 y:100 k:0
#FFF200
Blue
PANTONE P Process Cyan U
c:100 m:0 y:0 k:0
#00AEEF
Pink
PANTONE P Process Magenta U
c:0 m:100 y:0 k:0
#EC008C
The .KiDS TLD is a dedicated online space of higher trust and confidence for all things kids.
Whether it is entertainment or educa- tional content for children and youth, products or services for kids or their parents, advocacy or charitable initiatives for the rights and welfare of children, a .KiDS domain sets your project apart by announcing your dedication to kids.
Who Can Register a .KiDS Domain?
.KiDS is open to individuals, organizations, and businesses that are looking to create entertaining and educational web content for children and youth.
.KiDS domains are for parents, educators and caregivers that look after the wellbeing of children.
.KiDS domains are also for organizations and charities that benefit children and their families.